If you are a woman in your 40s or beyond, you may already sense that the world of menopause is buzzing perhaps a little too much. The recent article in The Guardian declared that “millions are being exploited by a ‘menopause gold rush’ amid lack of reliable information”. The Guardian As someone who has spent over three decades helping women reclaim their health, energy and confidence, I want to say this straight: it’s time we take back control of the narrative. Because whilst the surge of products, influencers and quick-fix promises might sound attractive, they also risk leaving you mis-informed, overwhelmed and vulnerable to exploitative marketing.

What the “menopause gold rush” really means

The phrase “menopause gold rush” originates from the research by the team at University College London (UCL) who found that:

Women’s health has become a “lucrative market” as companies, celebrities and influencers spot a growth opportunity.
Many women (just 22% of those surveyed) felt well-informed about menopause.
A “fragmented landscape of menopause support” and education leaves women vulnerable to misinformation, financial exploitation and possibly greater health inequities.
Let’s break that down: you’re facing hormonal, metabolic and lifestyle shifts at a crucial life stage. At the same time, the ecosystem around menopause is exploding and not always in your best interest. When businesses hype the next “miracle pill”, “detox plan” or “secret hormone hack” without rigorous evidence, you’re the one left paying (literally and emotionally) while still struggling with fatigue, brain-fog, unwanted weight or low mood.

Why it matters for women over 40

Midlife is not just about hot flushes and mood swings (though those matter), it’s a time of transition. For you, the stakes are higher:

Your metabolism may already be slowing; muscle mass and bone density start to decline; you may be juggling work, family, caring roles and personal wellbeing.
If you chase quick fixes based on hype, you may waste time, money and energy and still feel stuck.
Worse: you might accept that “this is just menopause” and resign yourself to the fatigue, weight gain or poor skin instead of unlocking your potential.
Because you’ve worked hard, maybe for decades in your career, home, relationships you deserve to thrive, not just survive. And you deserve to do it on your terms, with real education, real strategy and real results for your body and mind.

How to spot the red flags in the menopause market

Here’s your short-list of warning signs:

Products promising “hormone replacement without hormones” or “accelerated weight loss in menopause” with no clear independent research.
Influencers with zero credible credentials delivering sweeping claims based on anecdotes, not data.
One-size-fits-all plans: “Menopause is the same for every woman” is simply wrong. Individual context matters (your hormones, your lifestyle, your stress, your gut health, your skin).
Overpriced solutions that offer minimal support or guidance, the “pay once, done” mentality, rather than ongoing education and tools.
You have the wisdom now. This is your moment to ask: “Does this align with what I know about my body? Does it demand effort and consistency? Do I feel empowered, or pressured to buy?”

What you should expect instead: science-informed support

Having worked in women’s health and beauty for 30 years, here’s what your strategy should include:

Reliable education: Understand why energy dips, brain-fog, weight shifts and skin changes happen in perimenopause & menopause. Use credible sources and integrate professional guidance.
Personalised nutrition and lifestyle: Not every plan fits. You may need to stabilise blood sugar, support liver detox, boost mitochondrial energy, improve sleep and calm stress, each tailored to YOU.
Evidence-based tools, not tricks: Habits built over weeks, not instant “fixes”. Focus on sustainable change: meal plans, movement you enjoy, sleep hygiene, mindset practices.
Beauty therapy
Choose advice from a qualified beauty therapist who understands skin, hair and body composition in the 40 plus years. Expect guidance on barrier support, gentle exfoliation, targeted actives, scalp and hair health and how nutrition, hydration and sleep show up on your skin. The goal is healthy, confident you at this life stage, not chasing a 25 year old ideal.

My call to women over 40: reclaim your power

So here’s the challenge: don’t be passive in this moment. This isn’t just about surviving menopause, it’s about leveraging this phase to feel more alive, more visible, more you than ever before.
Reject the “menopause gold rush” hype. Demand transparency. Ask for the evidence. Choose support that honours your experience and invests in your future, not just your wallet.

In the crowded world of menopause marketing, wisdom is your best filter. If experts at UCL are warning about the “menopause gold rush” and the lack of reliable information, then you need to lean into credible, personalised, evidence-based support. You deserve more than hype. You deserve real health, real energy and a body that supports your brilliance at 40+, 50+ and beyond.

If you’re done with confusing advice and ready for real, lasting change, my #1 international bestseller Have a Magnificent Menopause: A Straightforward Guide to Looking Good and Feeling Great is your next step.

Inside, you’ll find practical tools to:

boost energy and sharpen focus
manage weight with simple, sustainable food habits
sleep better and calm your stress
restore confidence and glow with healthy skin and hair

It’s time to feel like yourself again energised, clear and confident. Get your copy via the link below

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References

University College London news article: “Women are being exploited by menopause ‘gold rush’ – experts” (20 October 2025) – outlines the “menopause gold rush” concept and the need for a national education programme. University College London
The North American Menopause Society (NAMS) “2023 Nonhormone Therapy Position Statement” – reviews evidence for non-hormonal treatments (supplements, lifestyle) for menopausal symptoms. Lippincott+1
Harvard Health article: “Menopause supplements: Effective relief or empty promises?” – highlights the lack of strong evidence for many marketed supplements. Harvard Health
Review article: “The Importance of Nutrition in Menopause and Perimenopause” (PMC) – the role of diet, nutrients, lifestyle for women in midlife. PMC
Gregory, A. 2025. Millions exploited by ‘menopause gold rush’ amid lack of reliable information, say UK experts. The Guardian, 20 October. Available at: https://www.theguardian.com/society/2025/oct/20/millions-exploited-by-menopause-gold-rush-amid-lack-of-reliable-information-say-experts

Stop Monetising Menopause: Let’s Talk Real Support